Literature review on marketing mix pdf
LITERATURE REVIEW ON MARKETING MIX PDF >> READ ONLINE
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4Ps marketing mix to the 4Cs marketing mix which is a shift from product to consumer, price to cost, place to convenience, and promotion to promotion.A case in point is Mullin et al (1993:203 & 247) who have added promotional licensing to the promotion mix and public relations as a separate “P” to the four That research objectives is about to know the influence of 7P marketing mix variables, which consists of product, price, promotion, place, people, physical. issue. 2. New marketing mix for the digital business environment: the revisionists' view. There is a wide range of studies and research
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